Quantitative report Essay Example | Topics and Well Written Essays - 1500 words - 1

Quantitative report - Essay Example In spite of the fact that Brisbane is a state capital, the historical background of the area states that it’s no lesser than a large town of the country located on the northern parts of Australia. Earlier the place was known for its parochialism in the social and political contexts. However in the late 80’s, after the retirement of Bjelke-Petersen, Brisbane walked on the path of modernization. Today the place is known to have a growing metropolitan ambience with developing industries and a promising cultural environment, accompanied by congestion and a developing property market. Motivation Factors to Attend Event In order to explore the true motivation of people for attending the musical event held in Brisbane, a close ended sample questionnaire was circulated randomly to approximately 100 people that had attended the event. The questionnaire was constructed so as to reflect practical cause that motivates an individual to attend such event. The responses of people were provided as input to statistical analysis and it was found that the three most motivating factors for tourists’ to such events are Known-group socialization, Cultural experience and Intention. These results are derived from t-test result values where the p-values of these variables were found to be very low implying high confidence level and reliability. On the other hand, the primary festival motivation for most musical events consist of various factors like raising funds, spreading a message, promotion of a campaign, competition, and so on. At the same time the audiences attends the event with several motives like enjoyment (Intention), getting the company of friends (Socialization), having a preference for the performer or simply because they love music (Culture). Thus, it is obvious that a place as urbanized as Brisbane would attract a lot of tourist. Yet the geographical location of the place causes much hindrance for people to reach Brisbane since it’s situated in the remote parts of Australia. As a result the bands that perform here do not find a motivating group of audience. In this context Joel Saunders of the â€Å"Ambitious Lovers† group states, â€Å"They don’t come up here because they don’t get good turn-outs. Had they come up here in the prime time of [venue] 610 and stuff, there just would have been kids there for no reason, which would have just turned up there (Interview 1 May 2008)† (Rogers, 2008). The local bands of Brisbane however manage to gather a small number of audiences which remains highly dependent on the venue and day of the concert. It was noted by Griffin that the modern era of globalization is drawing the audiences from their local boundaries and placing them in a global arena where the various constraints are easily overcome (Brennan, 2007). Research Question On this basis three research questions can be framed- 1. How the demographic profile of the audience can affect their motive to wards attending the musical event? The sample questionnaire was circulated among 100 randomly selected individuals and when their responses were analyzed it was found that the main demographic profile for attending music event in Brisbane consists of people with age-group of 18 to 30 years. The result of statistical analysis shows that about 46 people out of 100 are in that age-group which is further dominated by females. This is because 52% of this 46 people in that age-grou